Track. Analyze.
Optimize. Scale.

Next-generation server-side tracking and analytics system to recharge your digital marketing

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What to Expect

Up to 30% increased
ROAS
Up to 50%

more
returning users
IDENTIFIED
Up to 100+% more conversions
ATTRIBUTED

EGO Tracking

EGO Tracking is built around data with the goal to drive value with next-generation solutions for your current challenges

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Solutions

Server-side cookieless tracking to get more data

Our cookieless tracking technology brings all events and marketing data to your ad and analytical platforms, even from devices with ad blockers.

Server-side marketing data storage for ads to never rely on browsers anymore

All marketing data will be stored on the servers for as long as required, used alongside server-side tracking and provided back to the browsers to improve the ad performance and increase the profitability.

Data enrichment to increase the meaning of each piece of information

All events we receive go under extensive examination and enrichment process to fill-in the gaps caused by the data source and enhance your data quality and depth across all marketing and analytical platforms.

Data unification from all sources

We give businesses the ability to build single user profile from multiple data sources and use this information to share it with the advertising platforms or just for the analytical purposes.

Supported Platforms

Meta Pixel & Conversion API
GA4 - Server-side
Google Ads
Google Ads Imported Conversions
Tiktok Pixel & Events API
Pinterest Pixel / Conversion API
Microsoft Universal Event Tracking
Reddit Pixel / Conversion API
Awin Tracking / Server-side
Taboola Pixel / Server-side
Linkedin Insights Tag / Conversion API

HOW TO GET STARTED

We will have a call to discuss your data needs

We will audit your infrastructure

We will implement tracking that perfectly fits your needs.

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EGO Analytics means flexibility from the largest scales to the tiniest details without sampled and projected numbers

EGO Analytics to Own your data

Analytical engine

Our analytics and reporting system is built with customization in mind whether it will be different scopes of data (users, sessions, events or product-level), KPIs without any restriction or ability to easily move between the larger overview and tiniest details.

Access to raw data

We aim to liberate the access to the raw data so businesses can apply any kind of reporting methodologies they see fit (Including using it for machine learning and AI).

Analytics report displaying server-side tracking data on pageviews by EGO Analytics

Report customization

Each report is built with the customization in mind to give you full control over the parameters that you need or filters and sorting options that you want to apply.

Analytics report displaying server-side tracking data on leads collected by EGO Analytics

Fully customizable dashboard builder

The analytics system brings the dashboard builder with all reporting functionalities packaged together to build your own custom dashboards as you see fit.

Ad performance reporting

We want to introduce new ways to analyze ad performance by interconnecting all paid and organic channels so that businesses can finally understand relationship between channels, true cost of conversion and advertising influence over each conversion tracked.

Analytics report displaying server-side tracking data on advertising channels by EGO Analytics

True conversion cost calculation

The system offers new alternative to replace the already dated attribution models. We aim to report the true costs for each conversion that combine the marketing spend from each channel and sum up the amount of ad spend the business has paid to convert the user.